Portfolio

Thank you for taking a moment to explore my portfolio. The following sections contain an honest representation of my work, and constitute some of my favorite projects in my career to-date.

DISTANCE LEARNING WEBSITE

When COVID-19 hit, it forced school closures across the nation. While Hemet’s TOSAs worked to create distance learning packets, I built a custom website to house the packets and online resources.

Before summer break, the site had garnered over 18,000 unique visitors, including repeat visitors from 46 states in search of resources for their own districts.

HEMET TECHFEST

In an effort to prepare teachers for online instruction to begin the 2020-21 school year, I organized Hemet USD’s first-ever “Techfest.”

This was an all-day event featuring 107 digital breakout sessions led by Hemet’s teachers and administrators. Each session was recorded, and links to the recordings were stored on an internal Google Site so teachers could re-watch the session they attended, or view the recording for a session they could not attend.

The feedback on the event was overwhelmingly positive, with a total rating of 9.4/10 across all sessions.

ONLINE SUB TRAINING

Substitute training was taxing the time of the district’s professional development academy and human resource personnel, so I was asked to digitize the process.

I added an LMS component to the district’s website and built out an online training course that potential substitutes can work through.

Upon completion of the course, subs earn a PDF certificate that they can share with HR to receive their district-issued email address and enter the next stage of their training.

The next phase in this project will be to build similar courses for edtech tools and pedagogical strategies.

K-12 DATA VIZ

Hemet Unified School District’s executive cabinet wanted a series of infographics with key performance, safety, and engagement indicators so they could could make informed decisions during leadership meetings.

Using an Excel-to-InDesign data merge, the final product became 5 separate layouts, printed into (4) 36×54 posters, (48) 11×17 place mats, and (12) data flip books.

Also, because it’s data-merged, the color-coded circles and trend arrows will update easily as new figures come in.

GIFTED ASSOCIATION

California Association for the Gifted contacted me in early 2020 for web development help.

I refreshed the design of their website and made it mobile-friendly. I also launched an integrated membership portal, which CAG used to host its first-ever virtual institute. On top of helping them branch out into a new revenue stream, I also saved them $200/month over their previous digital team.

OILFIELD COMPANY

I occasionally perform consultative work in the areas of digital marketing strategy and web development.

This $600MM Houston-based oilfield company was punched in the gut when the price-per-barrel nosedived in early 2020. I beat the next-lowest bid by 37% and helped them pivot to a digital-first marketing strategy, earning a 3000% ROI within the first 3 months of the project.

I also helped train their team to own the marketing process. Shortly after handing off the project, they increased their ad spend and forecasted a run rate of $1.7 million per month.

SUICIDE PREVENTION HOTLINE

Working with the Director of Policy and Plans for the Pentagon’s Defense Suicide Prevention Office, I built a series of data dashboards in Tableau to help communicate a sense of meaningful progress within crisis workers and volunteers at a suicide prevention call center.

I then recorded the process for building the dashboards so their team could take over ownership going forward.

Six months after delivering the dashboards, the organization secured a contract as an overflow provider for the National Suicide Prevention Lifeline—more than doubling their monthly call volume.

DENTAL SERVICES PROVIDER

This was a rare four-party collaboration between (i) the nation’s leading dental services provider, (ii) a large tech startup, (iii) Arizona State University’s Center for Games and Impact, and (iv) yours truly.

I helped ASU and the tech startup secure a $1.2MM contract by designing the UI/UX for an app that gamifies dentist training, articulating the marketing strategy, building a pitch deck—and delivering the pitch myself.

AG PLATFORM

Not everything that I’ve built is high-stakes or huge in scope. This Colorado agriculture company wanted to improve its product pages for the seeds it was trying to sell online.

It might not have been the most glamorous gig, but I was happy to pitch in with some graphic design and SEO guidance.

MY FAVORITE DESIGN WORK

Neither marketing nor digital content creation per se, but my all-time favorite graphic design work is the design that would be engraved into my dad’s headstone.

Marking his resting place in Tincup, CO, the image features the Collegiate Peaks, a series of 14ers in the Colorado Rockies that were among his favorite to hike.

COPYWRITING

In the heyday of the Daily Deal, I wrote hundreds of ads for LivingSocial.

One of them even earned their “Best Copy” award.