I typically employ it in my work as Co-Founder of Boom Valley Creative, but if you have seven minutes, I’d love to share it with you and demonstrate how it can be contextualized to fit your organization’s goals.
SOCAL SCHOOL DISTRICT
Before summer break, the site had garnered repeat visitors from 46 states who were searching for distance learning resources.
I beat the next-lowest bid by 37% and helped them pivot to a digital-first strategy, earning a 3000% ROI within the first 3 months of the project.
I also helped them earn the fear of their competitors. Literally. This project marked the first time that I had a competitor beg us to stop running ads. And I was pleased to see this bohemoth corporation actually lay off the gas so as not to put a small business owner out of work.
I refreshed the design of their website and made it mobile-friendly. I also launched an integrated membership portal, which CAG used to host its first-ever virtual institute. On top of helping them branch out into a new revenue stream, I also saved them $200/month over their previous digital team.
DENTAL SERVICES PROVIDER
I helped ASU and the tech startup secure a $1.2MM contract by designing the UI/UX for an app that gamifies dentist training, articulating the marketing strategy, building a pitch deck—and delivering the pitch myself.
SUICIDE PREVENTION HOTLINE
I then recorded the process for building the dashboards so their team could take over ownership going forward.
Six months after delivering the dashboards, the organization secured a contract as an overflow provider for the National Suicide Prevention Lifeline—more than doubling their monthly call volume.
K-12 DATA VIZ
Using an Excel-to-InDesign data merge, the final product became 5 separate layouts, printed into (4) 36×54 posters, (48) 11×17 place mats, and (12) data flip books.
Also, because it’s data-merged, the color-coded circles and trend arrows will update easily as new figures come in.
It might not have been the most glamorous gig, but I was happy to pitch in with some graphic design and SEO guidance.
One of them even earned their “Best Copy” award.
MY FAVORITE DESIGN WORK
Marking his resting place in Tincup, CO, the image features the Collegiate Peaks, a series of 14ers in the Colorado Rockies that were among of his favorite to hike.